While industry discourse has focused on patient-centered care in recent years, the notion of the patient as an active decision-maker is gaining traction. Key market forces—digital health, the Internet of Things, value-based care, and health care reform—are converging to drive the consumerization of health care. Companies that successfully build consumer-focused products and brands will win big in coming years. But, this poses significant questions. Are patients ready and what matters most to them? How do you embrace the values of customer service, convenience, and transparency without sacrificing the quality of care?
This year’s conference will focus on how companies are thinking about consumerism in the context of health care and how they are adapting their business models to succeed in a consumer-driven world.
Click here for details and agenda.